PRIMURY SS19
Client: Primury
Production Designer: Benoist Buttin
France // June 2018
Installation: Showroom Plinth Paris Fashion Week
Primury is a contemporary unisex footwear brand and lifestyle collective with a playfully simple and do-it-yourself approach to design.
The attributes of the white/brown flat pack boxes give the plinth a natural sense of deconstruction while the varying heights suggest movement and rhythm, all of which play to the Primury brand aesthetic. In addition, the straps give the tactile feel present in the seasonal theme. The straps also become an integral part of the modular construction which allows the plinth to be easily configured to fit any space.
